WEBINAR SERIES

WEDCO is partnering with Evolution Consulting to offer a 10 one hour webinars series on online marketing called, “Build Your Online Marketing Machine.”  The class is targeted at marketing professionals and entrepreneurs to help them grow their online presence and generate ongoing leads through the implementation of a proven online marketing system. Barbra Bannon, course instructor calls this online marketing system an “Online Marketing Machine”.

“Its easy to get overwhelmed in the digital age of marketing and it can get really confusing about where to start. What I teach students is if you put in the work up front to build an “Online Marketing Machine” you will have the architecture in place to generate leads 24/7. In the class this machine is built on a proven marketing system that becomes customized throughout the class for each student.  Using well-defined modules the machine is custom built using the right mix of social media, search engine optimization, branding, content creation and distribution, paid advertising, and reputation management for each student.” says Barbra Bannon, Firestarter at Evolution Consulting.

Class Description….

The Internet is on fire with opportunities to scale your business regionally, nationally, and globally.  In this 10 part webinar series you will:                 

1. Build an online marketing machine to generate leads, referrals, and revenue 24/7 to grow your business.
2. Customize your machine with the right mix of core modules including: social media, search engine optimization, branding, content marketing, paid advertising, and reputation management.
3. Gain competitive advantage by learning techniques that new media executives use to win in the online marketplace.

Our Facilitator….

Barbra Bannon the Principle Firestarter at Evolution Consulting, a social strategy and online marketing firm. She works with universities, corporations, and professional associations to educate their members in new media, and writes for a variety of publications including Under30CEO.com. Her focus is in neuromarketing and its use in crafting persuasive and sticky messages to influence and engage culture towards a socially responsible vision of the future. She is the author of “How to be an Online Marketing Rock Star”, an online marketing maven, a social entrepreneur, teacher, student, philosopher, writer, and idea addict. She is the former owner of Cranky Creative Group, an out-of-home advertising and graphics company where she served clients such as Mercedes Benz, Lenovo, Blue Cross Blue Shield, and Kroger. 

For more information and to register:  http://sparkevolution.com/wedco/

Where:  10 one hour recorded webinars.  Available for 120 days for viewing at your convenience.

When:    Released once a week, starting February 26th, 2013

The Purpose.......

Presented by WEDCO and GRANITE STATE COLLEGE, this spring cluster includes five three-hour workshops, each covering a critical aspect of organizational development designed specifically to help managers and staff members raise their organization to higher levels of performance and achieve better results.  (Download Workshop Flyer)

Series Outline......

Session 1:   GREAT CUSTOMER SERVICE  Carrie Winn-Gendreau
March 21st, 9:30 AM—12:30 PM

Are your customers less patient and more demanding than they used to be? Aging baby-boomers, with their expectations for high quality service, are causing many organizations to look for ways to enhance customer service. It is a critical aspect of any organization, requiring listening, problem solving, conflict resolution and professional phone and interpersonal skills. This workshop will review the basics and introduce some of the newest concepts and tools being used to improve customer service.

Session 2:   EFFECTIVE COMMUNICATION IN THE WORKPLACE   Carrie Winn-Gendreau
April 4th, 9:30 AM—12:30 PM

Effective communication is one of the keys for success of any organization. In this workshop we will explore essential elements of effective communication, along with ways to improve communication skills through a combination of learning strategies and practical exercises designed especially for the workplace. Discussions will center on what effective communication is, how it affects the workplace, and how best practices can be implemented in your organization. Potentially problematic forms of communication will also be reviewed.

Session 3:   SUPERVISING DIFFICULT EMPLOYEES   Tom Clardy
April 25th, 9:30 AM—12:30 PM

Guiding and motivating employees is one of the most challenging activities for a supervisor or manager at any level. Some employees are more difficult to work with than others. But are they really being difficult, or are they just different? This workshop identifies the challenges encountered when working with employees of varying personalities and work styles. You will identify and learn tools and techniques to develop your skills for working with employees of different styles. Exercises will help you strengthen your ability to work effectively with others in various situations.

Session 4:   HIRING FOR SUCCESS-EMPLOYMENT INTERVIEWING   Dennis Martino
May 9th, 9:30 AM—12:30 PM

In this first hiring workshop we will explore and develop an understanding of the best practices for conducting employment interviews. You will acquire basic tools for planning and conducting a structured employment  interview that is both job related and compliant with equal employment opportunity laws and guidelines. This workshop will provide an overview of the interview process from start to finish, including developing appropriate job-related interview questions, proper treatment  of applicants, and scoring the interviews.

Session 5:   HIRING FOR SUCCESS-EVALUATING EMPLOYEE PERFORMANCE  Dennis Martino
May 30th, 9:30 AM—12:30 PM

This workshop will show you how to set high, clear, and appropriate expectations for your employees. You will also learn how to manage against the stated expectations, and conduct performance reviews and evaluations to measure progress.

Our Facilitators....

Carrie Winn-Genreau, leadership trainer and Adjunct Professor, Granite State College

Carrie earned her Master's Degree in Organizational Management and Leadership from Springfield College in 2001. She has been a Dale Carnegie Course Trainer since 1985 and is the founder and trainer of The Training Connection, designing custom professional development programs for various organizations in New England. Since 1994, Carrie has taught Interpersonal, Small Group, and Presentational Communications at Granite State College.  She has written a variety of articles for national and local publications and is the contributing author and editor of Wit and Wisdom from the Front Porch and contributing author of Trainer's Warehouse Book of Games. She also owns Emma & Co. Consignment Boutique in Littleton and serves as a director on various non-profit boards.

Tom Clardy, leadership trainer and Adjunct Professor, Granite State College

Tom is an accomplished business executive with more than 35 years of experience in the manufacturing, catalog, direct response, and electronic retail and internet business sectors. He was Senior Vice President of Human Resources at QVC, the world's largest electronic and internet retailer. He also held executive positions at Wheaton, Inc. a premier specialty manufacturing company, and The Franklin Mint, at the time the world's leading direct response marketing company. Tom has served as adjunct faculty at Widener University and Neumann University as well as presenting at Wharton, Temple University, and West Chester University. Currently, his primary focus is on the people side of business. consulting and teaching in that field.

Dennis Martino, Adjunct Professor, Granite State College

Dennis is the former Director of the NH Bureau of Education and Training. He has taught leadership courses on the graduate level at several colleges. Prior to his current academic work he had 21 years experience in labor relations as a union advocate and contract negotiator. His most important project management experience was being part of the NH state team that launched an ERP computer conversion for state agencies. His teaching focuses on creating a partnership between mentors and learners.

Cost:  $150 for the 5 part series, or $35 per session